Video-first shopping

Video-first shopping. Escrow-secured buying.

Seli Market is Nigeria's social commerce platform. Watch short videos, buy directly with escrow protection, and earn rewards on every Shop-to-Earn eligible purchase - or open a store, post short videos or photo carousel and reach buyers who are already watching.

100% Buyer Protection
5.5%1 Vendor Commission
24H Auto Payouts
Escrow protected
Money is only released to the seller after you confirm delivery.
Verified merchants
Every store is vetted so you know who you're buying from.
Shop-to-Earn
Turn purchases into shopping credits - your money goes further.
Pilot delivery
Fast, trackable deliveries by a network of verified Seli pilots.
The marketplace

Shopping and selling, redesigned around video

Instead of scrolling endless static photos, you watch short product videos - then buy in one tap. Seli Market brings the trust of escrow, the reach of social media, and the speed of a marketplace built for Nigeria.

For buyers it means real protection and rewards. For sellers it means a storefront that sells itself, with video, AI, and delivery taken care of.

Download the app
Seli Market video feed

How Seli Market works

From discovery to doorstep - every step is built around trust.

1

Discover through video

Scroll a personalised feed of short product videos from verified merchants and tap to shop.

2

Pay into escrow

Your payment is held securely and only released to the merchant after you confirm delivery.

3

Track your delivery

Real-time tracking from our network of verified Seli pilots, right to your doorstep.

4

Review and earn2

Post a video review. When it drives another sale, you earn shopping credits.

For buyers

Shop with confidence, earn as you spend

Buying on Seli Market is safer and more rewarding than social media marketplaces - and just as easy.

Buy straight from short videos - no leaving the app
Scam-proof escrow payments and 24-hour refunds on disputes
Only verified merchants with real store reviews
Earn Shop-to-Earn credits on every purchase and review
Live delivery tracking from pickup to your door
Pay with card, transfer, or your Seli wallet
Start shopping
Buyer protection
Every order, every time
Funds held in escrow until delivery is confirmed
Full refunds for undelivered or damaged orders
Disputes resolved within 24 hours
Refunds returned to your wallet or back to your card
For merchants

Your store, your video, your customers

Seli Market gives you a video-first storefront, an AI assistant that writes your listings, and a dashboard that shows you exactly what's working.

Unlimited product video or photo carousel posts
Shemi AI writes your titles, descriptions and tags from a photo
Log WhatsApp and other direct sales, and sync your inventory
Integrated wallet with instant settlements
Verified Seller badge builds buyer trust
Run sponsored campaigns and chat with customers in-app
Stainless Steel Knife Set
MAD SHARK Stainless Steel Knife Set
₦58,000
DONNOR Ceramic Cookware Set
DONNOR Ceramic Cookware Set
₦92,000
Leather Tote Bag
Women's Leather Tote Bag
₦24,500
Electric Kettle
Brushed Steel Electric Kettle
₦19,999

Everything in one marketplace

The main features that power Seli Market, end to end.

Video-first shopping

Products come alive in short videos. Watch a product in action, then buy in one tap - no leaving the feed.

Escrow buyer protection

Every payment is held in escrow. If no dispute is raised, funds are automatically released to the seller 24 hours after delivery confirmation.

Shop-to-Earn rewards

Turn purchases and video reviews into shopping credits that keep your money working harder every time.

Verified merchants

Every store is vetted. Buyers see a verified badge and real reviews, so they trust who they're buying from.

Shemi AI assistant

Upload a product photo and Shemi writes the title, description, and tags - or generates professional product photos.

Pilot delivery network

A dedicated logistics network of verified delivery agents ships orders fast, with live tracking from pickup to door.

What sellers and buyers say

★★★★★

"Before Seli, I was selling on WhatsApp and Instagram and chasing customers for payment. Now my store runs itself. Orders come in while I sleep."

AK
Adaobi Kosisochukwu
Fashion merchant, Lagos
★★★★★

"Shemi wrote my first 50 product listings in one afternoon. The SEO scores are real - my products started showing up in the feed within a week of going live."

SB
Sade Balogun
Beauty merchant, Lagos

Everyone is watching. Are you selling?

Join verified merchants already growing their business on Seli Market.