Investor relations

The video-first marketplace for African commerce.

Seli is building the infrastructure where Africans discover, buy, deliver, and grow their business - a feed-based marketplace with escrow-protected payments, an on-demand delivery network, and an AI assistant that turns a phone photo into a sell-ready listing.

100% Buyer Protection
5.5%1 Vendor Commission
24H Auto Payouts
Market opportunity

E-commerce in Africa is still being built

Most buyers and sellers already watch short videos every day. Few can transact directly inside that experience - with trust.

Video-first Discovery matches how people already spend time
Escrow Funds released only when buyers confirm delivery
Integrated delivery Verified pilot network with live tracking + codes
AI-led listings Shemi turns a photo into a full listing in seconds

A full commerce stack, on one platform

Most marketplaces solve discovery. Seli also solves trust, delivery, and the effort of listing.

Market

A video-first storefront where merchants post short videos and photo carousels and buyers shop directly from the feed - protected end to end by escrow.

Pilot

The delivery engine behind the marketplace - a network of verified agents, live tracking, and code-secured handoffs that make same-day delivery reliable.

Shemi AI

The listing assistant. Upload a product photo and get a title, description, SEO tags, and even professional images - lowering the cost of selling online.

Business model

How Seli makes money

Revenue streams wired directly into the marketplace loop - matched to the value Seli creates for sellers and buyers.

Vendor commission - a flat 5.5% on every order, collected when the escrow releases.
Delivery fees - per-order fees from the Seli Pilot network for pickup, tracking and handover.
Seller tools - premium tiers with storefront analytics, ads and priority support as merchants scale.
Auto payouts in 24H - fast settlement keeps sellers liquid and choosing Seli first.
Progress & traction

Building momentum in Lagos

The pieces are live and compounding - each one reinforcing the next.

Live in Lagos - marketplace and delivery network operating in Nigeria's largest city.
Escrow-protected payments - buyer funds held safely until delivery is confirmed.
Verified seller & buyer system - every party on the platform is vetted.
Shemi AI live - AI listing assistant already generating titles, descriptions and tags.
Shop-to-Earn - rewards keep buyers returning to the same verified sellers.

Partner with us.

We're opening conversations with investors who believe in building the infrastructure for African commerce. Let's talk.