Now live in Lagos

Shop and sell through videos.

Seli Market is Nigeria's video-first social commerce platform. Watch short videos, buy directly, earn rewards - and if you sell, reach buyers who are already watching.

Start shopping Open your store

100% Buyer Protection

5.5%¹ Vendor Commission

24H Auto Payouts

Escrow protected

Your money is safe

Shop-to-Earn

₦500 credited

One platform, three products

Everything you need to discover, buy, sell, and deliver - built for Nigeria from the ground up.

Seli Market

Video-first shopping with buyer protection, verified merchants, Shop-to-Earn rewards for buyers.

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Seli Pilot

An integrated logistics network connecting merchants with verified delivery agents for fast, trackable deliveries.

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Shemi AI

Your AI store assistant - generate engaging videos, writes product titles, descriptions, and tags from photos in seconds.

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Shopping reimagined

From discovery to doorstep, every step is built around trust.

Discover through video

Scroll a personalised video feed of products from verified merchants. Tap any video to buy without leaving.

Pay into escrow

Your payment is held securely. If no dispute is raised, funds are automatically released 24 hours after you confirm delivery. Your money is always protected.

Track your delivery

Real-time delivery tracking from our network of verified Seli pilots.

Review and earn²

Post a video review of your purchase. When it drives another sale, you earn shopping credits - Shop-to-Earn.

For merchants

Your store, your video, your customers

Seli gives you a video-first storefront, an AI assistant that writes your product listings, and an analytics dashboard that tells you exactly what is working.

List unlimited products with video

Shemi writes your titles, descriptions and tags

Log direct sales from order platforms like WhatsApp, and sync your inventory

Integrated Paystack wallet and instant settlements

Verified Seller badge builds buyer trust

Run sponsored campaigns directly from your dashboard

Chat with customers with our in-app messaging

Open your store Learn more

Debs Kitchenware

Lagos Island, Lagos

Store Performance

₦3.8m

Revenue

18%

Orders

97%

Fulfilled

4.9

Rating

0.1

Bestselling Products

DONNOR Ceramic Cookware Set

48 sold

MAD SHARK Stainless Steel Knife Set 5PC

40 sold

Rusell Hobbs Brushed Stainless Steel Electric Kettle

24 sold

Shemi AI

Upload a photo. Get a listing.

Shemi can create high-converting product descriptions from just a product photo, generate high-quality, professional product photos from your original photo, or both at once.

Product title with 3 variants

Full product description in your tone. It can also add pidgin-English

10 search-optimised tags

Suggested platform category

Learn more

Ask Shemi

Your AI Assistant

Uploaded photo

Product title

Women's Alligator Pattern Leather Tote Bag - Elegant Brown Top-Handle Shoulder Purse with Detachable Strap

Tags generated

women's brown tote bag alligator pattern handbag crocodile embossed purse designer style shoulder bag luxury handbag genuine leather handbag

What sellers and buyers say

★★★★★

"Before Seli, I was selling on WhatsApp and Instagram and chasing customers for payment. Now my store runs itself. Orders come in while I sleep."

Adaobi Kosisochukwu

Fashion merchant, Lagos

★★★★★

"The buyer protection feature is what made me trust it. I paid, the package didn't arrive, I raised a dispute and got my full refund within 24 hours. That doesn't happen anywhere else."

Jide Kareem

Buyer, Lagos

★★★★★

"Shemi wrote my first 50 product listings in one afternoon. The SEO scores are real - my products started showing up in search within a week of going live."

Sade Balogun

Beauty merchant, Lagos